SUMMARY

We’re seeking a strategic and hands-on Brand Marketing Lead to develop and lead the Citics brand as we scale our one-stop real estate platform across Vietnam. You will own Citics’ brand positioning, voice, and content across channels, while collaborating closely with our Growth Lead and CEO to drive impactful campaigns. This role blends strategic thinking with strong content execution and storytelling. You’ll oversee both external communications and internal brand engagement (team culture, internal events, etc.).

Key Responsibilities

Brand Strategy & Direction:

• Define and lead Citics’ brand positioning, identity, and tone of voice across all touchpoints.
• Develop and manage the Citics Brand Guideline (visual, voice, UX tone).
• Craft messaging frameworks for core services (Valuation, Mortgages, Homes, Agent) to support GTM plans and business growth.
• Align brand perception with company vision, values, and long-term direction.

Content, Community & Brand Activation:

• Lead content strategy and editorial direction for all Citics fanpages and community channels (Facebook, LinkedIn, TikTok, Agent Hub…)
• Oversee the creation of content, visuals, and campaigns in collaboration with content creators and designers
• Plan and run community-building campaigns, including agent storytelling, mini-games, and educational content
• Coordinate with Growth and BD teams to organize brand-led community events (Agent Tour, mini-meetups, workshops) that enhance engagement and trust
• Ensure a strong brand presence across all offline and online touchpoints, both before, during, and after events.

Internal Brand & Cross-functional Collaboration:

• Lead internal communication: CEO messages, team newsletter, culture-building content.
• Plan and execute internal events (Town Halls, Year-End, Company Anniversaries) aligned with brand values.
• Collaborate with growth lead to ensure brand consistency across landing pages, performance campaigns, and CRM content.
• Act as the guardian of brand integrity in every marketing initiative.

Required Qualifications and Skills

• Minimum 5 years of experience in brand marketing, content strategy, or communications — preferably in startups or tech-driven environments.
• Solid track record in building and managing brand identity, including key messaging, brand voice, and cross-channel consistency.
• Strong ability in storytelling, copywriting, and creating brand-led narratives across different formats (social, PR, internal).
• Experienced in managing social media, community content, and collaborating with internal creators or external agencies.
• Able to lead cross-functional collaboration with growth, product, and business teams to ensure unified brand execution.
• Proficient in using creative and AI-powered tools (e.g., Notion, Canva, ChatGPT, etc.) to streamline content planning and brand communication.
• Strong attention to visual and verbal consistency, with an eye for details and audience perception.
• Excellent organizational and communication skills, enabling effective management of multiple projects and stakeholders.
• Quick-thinking and adaptable, with a growth mindset that thrives in a dynamic, fast-paced startup environment.

Our offer

• Competitive salary, plus performance bonuses & potential ESOP.
• Strategic ownership of Citics’ brand direction across products, audiences, and channels.
• Real impact on how Vietnam’s leading proptech brand is built and perceived.
• Clear growth path to Head of Brand or Marketing Manager as the team expands.
• Dynamic, high-trust environment that values autonomy and initiative.
• Direct collaboration with the CEO and leadership team on key narratives.
• Complete benefits package including insurance, team trips, bonding activities, and internal events.

How to Apply!?

If you are a good candidate for the position, we invite you to forward your CV to recruitment@citics.vn. If your profile matches our expectations, we will contact you right away. If you need more help, please contact us at 02873034343.

Learn more about Citics

Citics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam. This strong foundation affirms Citics’ position as a trailblazer in the digital transformation of Vietnam’s real estate market.

• Facebook: https://www.facebook.com/Citics.vn
• Website: https://citics.vn/