SUMMARY

The Marketing Lead (Agent Growth) will lead the marketing efforts to recruit, onboard, and nurture Agent Partners for Citics through the Citics Agent App. This role focuses on executing growth strategies to expand Citics’ Agent ecosystem nationwide, while establishing a strong brand presence among Agents and banking partners. The position requires a hands-on executor with a systems-thinking approach and a growth mindset, operating effectively in a fast-paced startup environment.

Key Responsibilities

• Build and operate marketing campaigns to recruit Agent Partners through the Citics Agent App.
• Plan and execute Agent onboarding, activation, and nurturing journeys across CRM, email, and digital platforms.
• Organize Agent Growth events (workshops, meetups) across key provinces.
• Develop and operate owned media channels (website, fanpage, LinkedIn) to build Citics’ brand presence among Agents and banking partners.
• Manage digital campaigns to generate Agent leads and promote Agent-centric programs.
• Coordinate with Product, Sales, and Agent Development teams to align marketing campaigns with business goals.
• Monitor, measure, and optimize the effectiveness of marketing campaigns through each phase.

Required Qualifications and Skills

• Bachelor’s degree in Marketing, Business, Communications, or related fields.
• Minimum 4 years of hands-on marketing experience, preferably in startups, app-based platforms, or B2B2C models.
• Proven experience executing user/partner acquisition campaigns, event marketing, seeding, and CRM nurturing.
• Strong organizational skills with the ability to design and operate lean marketing systems.
• Proactive, self-driven, and able to thrive in a fast-growth environment.
• Ability to collaborate cross-functionally with Product, Sales, and BD teams.

Our offer

• Competitive salary: Up to 40Mn VND/month, plus performance bonuses & potential ESOP.
• Ownership of Agent Growth marketing initiatives at a strategic level.
• Career development path to Marketing Manager as the organization expands.
• Fast-paced, impact-driven, tech-enabled working environment with real market influence.
• Complete benefits package, including insurance, company trips, team building, and regular internal engagement activities.
• Opportunity to be a founding member of Citics’ marketing function.

How to Apply!?

If you are a good candidate for the position, we invite you to forward your CV to recruitment@citics.vn. If your profile matches our expectations, we will contact you right away. If you need more help, please contact us at 02873034343.

Learn more about Citics

Citics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam. This strong foundation affirms Citics’ position as a trailblazer in the digital transformation of Vietnam’s real estate market.

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• Website: https://citics.vn/