Summary

The UX will create written content that guides our users through digital products and experiences. As a UX , you will collaborate with product design teams to craft intuitive, actionable, and easy-to-understand user experiences. This is an opportunity to bring your love of words and language, along with your passion for style, grammar, tone, and voice to a new role, to ensure that we communicate to our users in a clear, consistent, and user-centric manner while staying aligned with brand strategy and business objectives. This role reports to the Product Design Director.

Key Responsibilities

• Distill value props and desired actions down to short, actionable copy.
• Write clear, concise, engaging copy that guides users within a digital product and helps them interact with it, including microcopy, UI labels, menu labels, buttons, and headlines.
• Work with content strategy, product designers, and researchers, to write and edit content for end-to-end journeys including screen flows, emails, error messages, and promotional content.
• Ensure content complies with Citic’s digital products content guidelines and maintains platform-wide consistency.
• Maintain digital style standards, including grammar, usage, tone, and branding; partner with Brand Strategy to align style guides where needed.
• Collaborates with product and design teams to align on user experience and bring a copy perspective to page layout and visual design; serves as the digital communication expert for cross-functional teams.
• Help review content against the copy deck during QA testing.
• Write FAQ and self-service content.
• Create a consistent end-to-end experience and ensure that digital content complies with brand standards, legal, and compliance.
• Support digital product teams with expertise in content strategy and SEO.

Required Qualifications and Skills

• Exceptional writing, communication, and presentation skills.
• Superior editing and proofreading skills, as well as demonstrable professional experience writing UX content for various platforms.
• The ability to help simplify user journeys by writing simple, clear, and concise instructions to guide users through transaction flows.
• Experience developing content for emails, error messages and FAQs.
• A portfolio of relevant work including case studies and UX writing required for consideration.
• Three (3) or more years of experience creating user-focused digital content with superior writing, editing, and proofreading skills, including 1-2 years of writing for PropTech or financial services.
• Bachelor’s degree in Vietnamese, Journalism, Technical Writing, UX Design, or related field. (preferred)
• Understands business requirements and target audiences’ needs and advises on a communications strategy that serves both. 
• Communicates the needs and expectations of the user effectively; uses data and user feedback to guide recommendations and content decisions.
• Understands accessibility standards and provides guidance on element labels.
• A Business English Certificate is a plus.

What We Offer

• Very competitive salary with and performance review every year.
• Generous special Employee Stock Ownership Plan (ESOP), which is approved by the Board of Director.
• Premium healthcare.
• Young, dynamic working environment with strong startup culture.
• Continuous professional development plan of hard and soft skills through work and internal/ external training courses.
• Basic company’s labor policy completely pursuant to Vietnamese labor law.
• Company team building, annual Birthday party and gathering.

How to Apply

If you are a good candidate for the position, we invite you to forward your CV to recruitment@citics.vn. If your profile matches our expectations, we will contact you right away. If you need more help, please contact us at 02873034343.

About Citics

Citics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam. This strong foundation affirms Citics’ position as a trailblazer in the digital transformation of Vietnam’s real estate market.

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• Website: https://citics.vn/