Summary 

Every market has many voices.
But only a few are truly trusted.

At Citics, we are building an ecosystem powered by data & AI to help people make better real estate decisions. From property valuation to mortgage services, from transactions to post-transaction services, Citics is gradually shaping a more transparent and data-driven real estate ecosystem.

But technology alone is not enough.

People need stories to understand how the market is evolving.
Partners need clarity to see where the future is heading.
And the industry needs voices that can translate complex innovation into meaningful narratives.

That is why we are looking for a Brand & Communications Lead.

In this role, you will help shape how Citics shows up in the market: through brand initiatives, integrated campaigns, and thoughtful corporate communications. You will work closely with leadership and cross-functional teams to ensure the Citics story is communicated clearly, consistently, and credibly.

Why this role matters

As Citics continues to expand its ecosystem across real estate, finance, and technology, clear and credible communication becomes increasingly important.

This role plays a key part in shaping how Citics explains its vision, products, and partnerships to the market.

Key Responsibilities

1. Brand Planning

You will help shape the way the Citics brand is expressed across the market, including:

• Developing annual and quarterly brand plans aligned with Citics’ business priorities and product roadmap
• Translating business initiatives into clear brand narratives and communication frameworks
• Ensuring brand consistency across campaigns, content, and communication touchpoints
• Working closely with product, sales, and leadership teams to align brand direction with business strategy

2. Campaign Planning & Management

You will lead or coordinate brand/marketing campaigns that help explain Citics’ products, partnerships, and ecosystem to the market, including:

• Designing integrated marketing/ brand campaigns that support product launches, strategic partnerships, and ecosystem initiatives
• Developing campaign narratives, key messages, and creative directions
• Coordinating campaign execution across channels such as digital, social media, PR, and events
• Collaborating with designers, content teams, and external partners to ensure high-quality storytelling and visual outcomes
• Contribute to other initiatives assigned by the Line Manager, such as strategic projects, partnerships, or cross-functional initiatives

3. Corporate Communications & Media Management

Citics operates at the intersection of real estate, finance, and technology. One important part of this role is helping the market understand how that ecosystem is evolving. You will:

• Lead the development of corporate content for Citics’ official channels, especially LinkedIn and the Citics Group fanpage
• Develop thought leadership content that explains how technology is transforming the real estate market
• Write or oversee press releases, corporate announcements, and company narratives
• Support leadership communication related to strategic initiatives and partnerships
• Managing relationships with journalists, media partners and industry publications

Required Qualifications and Skills

Who we are looking for

We are looking for someone who enjoys building meaningful brand narratives in technology-driven industries.

Ideal candidates typically have:

• 5–8 years of experience in brand, marketing, or communications, with backgrounds such as Marketing Lead, Brand Lead, Communications Lead, ABM, etc.
• Experience developing or reviewing corporate communications content such as press releases, leadership articles, or industry narratives
• Strong ability in storytelling, content development, and visual production
• Experience working in technology-driven industries, such as: PropTech, FinTech, Digital banking, Technology platforms, etc.
• Strong collaboration skills and the ability to work closely with leadership and cross-functional teams
• Comfortable using AI tools to improve workflow efficiency and support content ideation, research, and creative production

The mindset we value

People who thrive in this role often share a few common traits:

• He/ she enjoys turning complex ideas into clear narratives
• He/ she cares about building long-term brand credibility, not just short-term marketing visibility
• He/ she is comfortable working in fast-moving environments where many things are still being built

Who we are looking for

We are looking for someone who enjoys building meaningful brand narratives in technology-driven industries.

Ideal candidates typically have:

• 5–8 years of experience in brand, marketing, or communications, with backgrounds such as Marketing Lead, Brand Lead, Communications Lead, ABM, etc.
• Experience developing or reviewing corporate communications content such as press releases, leadership articles, or industry narratives
• Strong ability in storytelling, content development, and visual production
• Experience working in technology-driven industries, such as: PropTech, FinTech, Digital banking, Technology platforms, etc.
• Strong collaboration skills and the ability to work closely with leadership and cross-functional teams
• Comfortable using AI tools to improve workflow efficiency and support content ideation, research, and creative production

The mindset we value

People who thrive in this role often share a few common traits:

• He/ she enjoys turning complex ideas into clear narratives
• He/ she cares about building long-term brand credibility, not just short-term marketing visibility
• He/ she is comfortable working in fast-moving environments where many things are still being built

What We Offer

• Competitive and comprehensive benefits package, including full social insurance, internal engagement activities, and employee support policies.
• Generous Employee Stock Ownership Plan (ESOP) approved by the Board of Directors.
• A strategic opportunity to grow with one of Vietnam’s most innovative proptech platforms, with real impact on the market.
• Open communication with passionate and experienced members.
• Fast-paced, tech-driven, and data-informed working environment that values experimentation, ownership, and continuous improvement.
• Dynamic startup culture with empowered teams, high autonomy, and rapid execution.
• Clear learning, training, and career development opportunities.
• 40 working hours per week (Monday–Friday).
• Regular company activities such as team building, company trips, year-end party, birthday celebration, and internal events.
• Additional support benefits: parking fee, marriage, childbirth, hospitalization support.

How to Apply

If you are interested in this position, please send your CV to recruitment@citics.vn. We will contact you as soon as possible if your profile matches our requirements. If you need more help, please contact us at 02873034343.

About Citics

Citics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam. This strong foundation affirms Citics’ position as a trailblazer in the digital transformation of Vietnam’s real estate market.

• Facebook: https://www.facebook.com/Citics.vn 
• Website: https://citics.vn/